Becoming platforms provides banks with a fast-track route to digitalization, while simultaneously meeting consumers’ desire for financial simplicity. This makes banks marketplaces that do not just sell customers their own products, but those of third-party banks, fintechs and financial institutions as well. Consumers get the benefit of greater choice while sticking with the same financial provider. The World Economic Forum estimates that 70% of the value generation over the next decade will happen through platforms.
Internet banking was the next big leap the industry was ready to take and was set to revolutionize the way the industry was working. Internet banking provides a host of services to customers at their fingertips. From transferring money to ordering bank drafts and cheque books online. Banking companies also started offering trading accounts linked with their bank accts.