The strategic implications of digital transformation involve ensuring exceptional and personalised customer experiences through the use of new technologies. The B2B eCommerce market is projected to be twice as large as the B2C market. Moreover, an annual growth of 11.1% is expected from 2018 to 2025, reaching up to $24 billion by 2025.
In a quiet revolution that has been reshaping India’s e-commerce landscape, the powerful trio of Artificial Intelligence (AI), data utilization, and the age-old currency of trust has emerged as the clandestine force propelling the digital retail boom in the country.